We’re launching a fun and creative contest to challenge our community:

Can you explain what GEB does in a way a 4 or 5-year-old could understand?

Whether it’s through a simple story, a funny video, or a clever metaphor using toys or drawings, we’re looking for the most adorable, creative, and easy-to-understand explanation of what GEB is. This isn’t just a challenge—it’s a movement to discover the most powerful grassroots metaphors for what GEB truly is.

The core goal of the GEB ELI5 Contest is to inspire the community to simplify, humanize, and tell stories around what GEB is building. We’re searching for explanations so intuitive and delightful, they could make even a total newcomer instantly “get it.”

Campaign Details

Timeline:

• Submission Period: 7 days (July 31 – Aug 7)
• Judging Period: 2 days (Aug 8 – Aug 9)
• Winners Announced: Aug 10

Prize Distribution:

Note: If overall submission quality does not meet basic standards, the GEB team reserves the right to withhold part or all of the rewards.

How to Participate:

Step 1: Visit the campaign page here.

Step 2: Create content in your preferred format & language that explains “What is GEB?/What GEB is building?” as if you’re telling a 5-year-old.

Step 3: Post it on your Twitter with:

• A quote tweet of the official contest announcement
• The hashtag #GEBforYoung

Anti-AI Guidelines (Auto-disqualification if violated)

We want real creativity, real people, and real stories — not AI fluff. Any artwork that relies entirely on AI will be filtered out and disqualified.

For Videos:

• Strongly encouraged to include your real voice, face, or hands (e.g., hand-drawing, toy demos)
• No AI-generated avatars or synthetic voices
  

For Articles:

• Must include at least one original image: a hand-drawn sketch, LEGO model, toy metaphor, or photo with real objects
• No AI-generated art allowed

Bonus Encouragement:

• Add a personal touch! For example:
• “I told my daughter GEB is like a magic piggy bank that …”

All submissions will be evaluated based on the following three core dimensions:

1. Creativity & Originality (40%)
   • Unique style, format, or narrative
   • Demonstrates personal understanding or reimagining of GEB
2. Evangelism Effectiveness (30%)
   • Clearly communicates what GEB is and why it matters
   • Inspires curiosity or interest in GEB’s vision
3. Community Engagement (30%)
   • Reach and interaction (views, likes, shares, comments)
   • Organic traction will be favored over artificial boosting

Disclaimer

• If overall submission quality does not meet the baseline, the GEB team reserves the right to withhold part or all of the rewards.

• All winning submissions become the property of the GEB team and may be used for promotion, display, or other purposes.

Ready to Play? We can’t wait to see how YOU make GEB make sense, let’s make GEB understandable to everyone—starting with our youngest critics. Let’s make GEB understandable to everyone, one playful metaphor at a time.